Can the Right Meme? (And How?): A Comparative Analysis

Memes have become a mainstay of online discourse, from which images and videos have often become ingrained in popular culture. This report analyses memes propagated among three online socio-political groups drawn from sample datasets pulled from social media sites often used by adherents of each group. These groups include those connected to the India-based Hindutva, US-based neo-Nazis and those engaging in pro-Rittenhouse communications in late 2020.

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