Propaganda is information selected to persuade an audience toward an agenda. The use of propaganda is not new. Today, however, it is spread to a larger audience than ever before. The ability to publish and share visually rich materials to a global audience requires new methodologies to countering terrorism. 

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At Critica, we analyze propaganda through a fresh lens. Applying multidisciplinary perspectives, we consider how materials resonate with a contemporary audience. Our novel methodological approach takes into account the social and cultural milieu that shapes the identifications and political relevance of extremist organizations. Our anises is published in top-tier peer-reviewed academic and security practitioner journals and can be used in both understanding propaganda and countering recruitment efforts.